change Management

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Change Management Experience

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When Cox Communications decided to merge two large departments into a single organization, we helped explain the change to Cox employees inside the new organization as well as the business partners throughout the cable system. We developed centralized messaging and voice guidelines that are now being used in a communications program to increase understanding.
When AstraZeneca changed its selling model, we helped explain it to the company’s sales force. We helped the company articulate a clear story on why the change was necessary and the role sales people needed to play. We used websites, newsletters, training tools, executive communications and other materials to increase understanding of the change.
Throughout Schering-Plough’s turnaround in 2003 and 2004, we provided strategic corporate and executive communications support for the leadership of the company’s Global Pharmaceutical Business, including presentations, speeches, memos and other messages designed to motivate the workforce and drive a cultural change.