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Greg Euston is a senior corporate communications and public relations executive who provides strategic counsel and goal-oriented programs to his clients. With 25 years’ experience, he has helped companies with corporate reputation, change management, CEO and senior executive communications, crisis and issues, and public relations campaign development and execution.
Greg founded McGraw Euston Associates to work with companies that need sound corporate communications advice to build or protect their brands.
Before starting his consultancy, Greg was a senior vice president for MSLGROUP where he worked with a range of companies in the healthcare, financial services, manufacturing and environmental arenas.
Since 1999, Greg has worked with W.R. Grace & Co. senior management on restoring the company’s reputation following revelations of asbestos contamination in Montana and an unrelated Chapter 11 filing. Grace continues as a client of McGraw Euston Associates.
Greg has led a comprehensive internal and external communications program supporting the launch of Bayer HealthCare Pharmaceuticals in the U.S., the result of Bayer’s acquisition of Schering AG. Other relevant experience includes leading a major change management program at AstraZeneca and providing executive communications support to Schering-Plough during its turnaround.
Other current and recent clients include The Atlanta Opera, Central Atlanta Progress (Better Buildings Challenge), Cox Communications, Dragon Con, Georgia Department of Natural Resources (waterSmart), Georgia Forestry Commission, Guardian Life Insurance Co. of America, Heery International, MasterCard, The Nature Conservancy (ACF Stakeholders), Novartis, Roche, Siemens, Staples, Swiss Re and Wolters Kluwer Health.
Greg’s experience includes five years as a daily newspaper reporter in Fayetteville, N.C. and Winchester, Va. before entering public relations. He received a bachelor of arts in journalism and American history from Washington & Lee University in Lexington, Va.