Corporate & B2B
We developed and executed a business-to-business campaign aimed at building awareness for Heery International’s expertise in building design and construction management. We did this through a series of trade interviews, photo “tours” of new or renovated buildings and by-lined articles.
We delivered a multi-faceted corporate communications and media relations effort for Guardian Life Insurance. Using executive interviews, by-lined articles and other tactics aimed at the trade media, we helped the company build awareness among brokers and agents for its products and strengthen its reputation as a home for career agents.
We worked with Swiss Re to promote its expertise in a wide range of property & casualty issues, from natural disasters to climate change. Our primary avenues for media outreach included a series of media lunches or round tables as well as interviews with single executives.
To highlight Wolters Kluwer Health expertise in health information and related systems, we designed a media relations strategy that leveraged executives and analysts to discuss trends in drug pricing, Medicare Part D, electronic medical records and electronic prescriptions.
We helped Siemens Energy & Automation prepare a series of bylined articles highlighting the results customers achieved after adopting an SE&A solution. These articles were placed in trade magazines, or on companion websites as white papers.