Crisis & Issues Management
Surprised by a sudden wave of negative publicity surrounding an ongoing law suit, we helped an Atlanta-based design and construction management firm re-frame the issues and more successfully tell its story to the community, its employees and its business partners.
Between 1998 and 2013, we served as as W. R. Grace’s crisis communications partner, providing advice and media relation support on a range of crisis communications initiatives, most significantly related to the company’s former vermiculite operations in Libby, Mont. and it’s decade-long stay in Chapter 11 bankruptcy.
While Grace struggled with high profile legal and environmental challenges, we developed a trade media strategy to position the company as financially sound, well-managed, innovative and a great place to work. As a result, customers, employees, local communities and the media understand that Grace continues to be healthy and growing despite its legacy issues.