W. R. Grace: A Decade of Resilience – Navigating Crisis and Charting a New Course

From 1998 to 2013, we proudly served as W. R. Grace’s trusted partner in crisis communications. During this period, we provided invaluable counsel and unwavering media relations support across a spectrum of critical crisis communication initiatives, with a significant focus on the company’s former vermiculite operations in Libby, Montana, and its extensive decade-long Chapter 11 bankruptcy proceedings.

Throughout Grace’s challenging journey, marked by high-profile legal and environmental hurdles, we skillfully devised a tailored trade media strategy. This strategy aimed to reposition the company’s image, emphasizing its financial stability, strong management, innovative practices, and its status as a remarkable workplace. The outcome was a collective understanding among customers, employees, local communities, and the media that W. R. Grace not only weathered its legacy issues but also thrived and grew.

In the midst of unexpected surge in negative publicity stemming from an ongoing lawsuit, we stepped in to assist an Atlanta-based design and construction management firm Heery International. Our strategic guidance enabled the company to reposition the narrative effectively, fostering better communication with the community, reassuring customers, and fortifying relationships with key business partners.