From 1998 to 2013, we proudly served as W. R. Grace’s trusted partner in crisis communications. During this period, we provided invaluable counsel and unwavering media relations support across a spectrum of critical crisis communication initiatives, with a significant focus on the company’s former vermiculite operations in Libby, Montana, and its extensive decade-long Chapter 11 bankruptcy proceedings.
Throughout Grace’s challenging journey, marked by high-profile legal and environmental hurdles, we skillfully devised a tailored trade media strategy. This strategy aimed to reposition the company’s image, emphasizing its financial stability, strong management, innovative practices, and its status as a remarkable workplace. The outcome was a collective understanding among customers, employees, local communities, and the media that W. R. Grace not only weathered its legacy issues but also thrived and grew.